ByteDance Ltd – Navigating the Journey from Viewership to Profit

Case Code: BSTR645
Case Length: 13 Pages
Period: 2012 - 2018
Pub Date: 2022
Teaching Note: Available

Price: Rs.400
Organization : ByteDance
Industry : Technology & Communications
Countries : China
Themes: Big Data Strategy, Artificial Intelligence, Brand Strategy

Abstract Case Intro 1 Case Intro 2 Excerpts

Bytedance – The Growth Journey

The foundation of ByteDance was laid in March 2012 by Yiming Zhang (Zhang). Zhang was born in the year 1983. He came from an ordinary family in Fujian Province. After receiving a software engineering degree from Nankai University in the city of Tianjin, he co-founded three ventures including a real estate search portal and had a short stint at Microsoft. He also served as the Director of Technology at Kuxun, then the dominant travel and transportation search engine in China There, he led a team of more than 40 engineers. Kuxun was later acquired by TripAdvisor..

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